Selling your home is not easy. It takes time, energy, objectivity, expertise and a team of experts to help you! Luckily there are people who specialize in each step of the process like Real Estate Agents, Title Companies, Inspectors, Appraisers and Home Stagers. What is a Home Stager? A Home Stager is someone who is an expert at decorating and preparing a home to sell. What is Home Staging?
“Home Staging is using limited funds, practical creativity and extraordinary expertise to professionally prepare a home to sell so that it becomes infinitely more attractive to potential buyers, sells quickly and for more money. In turn, home staging becomes an investment for the home seller through the greater home sale earnings that are realized.”
Audra Slinkey, President of the Home Staging Resource
Most home sellers are aware of the need to spruce up their home (product) so that it sells, but often have no idea where to begin or how to prioritize the improvements. In fact, according to a recent poll of over 3500 homes professionally staged, the average staging investment that is between 1 and 3 percent of the home’s asking price will generate a return of 8 to 10 percent in the sale price of the home! That means when a seller with a $300,000 home invests $3,000 in preparing it to sell, they will typically see a $24,000 return!
In today’s real estate market, it simply means you will be able to attract more buyers and sell your home quickly because it appeals to the broadest range of buyers. Home sellers know they need to spend; they just need professional guidance in knowing where to spend those staging dollars in order to have the greatest return on investment.
I provide all listings with a complimentary staging consultation so your home looks inviting to potential buyers and helps you sell for top dollar.
HSR Certified Professional Home Stager & Redesigner
After living in a home for more than 2 years, it is almost impossible for people to “objectively” view their space and their sentimental belongings from a buyer’s perspective, allowing them to focus on spending their staging budget wisely.
Elements of the home that may have annoyed us originally, we no longer notice. Our homes become very personal, filled with belongings that create memories and emotions, so that objectively altering them to fit a buyer’s perspective becomes nearly impossible to do ourselves!
So what does a home seller do to view the home objectively and get the most from their staging budget?
Be a Buyer – Disassociate from your home and try to see your home through a buyer’s eyes.
Homes are purchased based on emotions…
We want buyers to think “This is it. This is the one!” We will use the eight-step, FEEL HOME process to depersonalize the space and create “emotional connection points” which actively engage a buyer’s mind to imagine how life could be in your house for their family.
Like most first impressions, buyers will be looking to reinforce their opinion throughout the rest of the home. We’ll make those first impressions positive in every room!
When a house feels like home, buyers will reprioritize their list. We’ll accentuate the positive and downplay the negative in each room. We’ll create warmth, scale, harmony and cohesion by using expert decorating tricks of the trade.
Neat and organized sellers are viewed as taking care of a home. The opposite is also true. We’ll declutter those areas buyers use to profile neatness.
Staging is an art form like gourmet cooking, painting and decorating, so consequently most people don’t have the expertise to transform and market each room of the home correctly on their own.